“With original research and creative methods, Murillo makes a substantial contribution to the analysis of military periods of rule and their concrete effects and concerns with regards to local and import/export trade. Moreover, she writes vividly and precisely.”
Gracia Clark, author of African Market Women: Seven Life Stories from Ghana
“This is one of the few, or perhaps the only, comprehensive works on the vital social, economic and cultural history of retail businesses and the ways that they shaped life in a twentieth-century African society. It adds a great deal of texture and richness to the historiography of modern Africa, and challenges and complicates our overall understanding of the structure of colonial and postcolonial society.”
Timothy Burke, author of Lifebuoy Men, Lux Women: Commodification, Consumption and Cleanliness in Modern Zimbabwe
“(Market Encounters) brings to bear an impressive range of disparate sources—from Switzerland, the United Kingdom, the United States, and Ghana—to document these social relationships that shaped the history of consumption or consumer politics in Ghana from the colonial period to the 1980s.”
American Historical Review
In Market Encounters, Bianca Murillo explores the shifting social terrains that made the buying and selling of goods in modern Ghana possible. Fusing economic and business history with social and cultural history, she traces the evolution of consumerism in the colonial Gold Coast and independent Ghana from the late nineteenth century through to the political turmoil of the 1970s.
Murillo brings sales clerks, market women, and everyday consumers in Ghana to the center of a story that is all too often told in sweeping metanarratives about what happens when African businesses are incorporated into global markets. By emphasizing the centrality of human relationships to Ghana’s economic past, Murillo introduces a radical rethinking of consumption studies from an Africa-centered perspective. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race.
Bianca Murillo is an associate professor of History at California State University, Dominguez Hills. Her work has appeared in Africa, Gender & History, and Enterprise and Society. More info →
Save 20% ($26.36)
Save 20% ($64)
US and Canada only
Availability and price vary according to vendor.
Permission to reprint
Permission to photocopy or include in a course pack via Copyright Clearance Center
A new era in world history began when Atlantic maritime trade among Africa, Asia, Europe, and the Americas opened up in the fifteenth century, setting the stage for massive economic and cultural change. In Making Money, Colleen Kriger examines the influence of the global trade on the Upper Guinea Coast two hundred years later—a place and time whose study, in her hands, imparts profound insights into Anglo-African commerce and its wider milieu.A
The second half of the nineteenth century witnessed some of the greatest gold mining migrations in history when dreams of bonanza lured thousands of prospectors and diggers to the far corners of the earth—including the Gold Coast of West Africa.El Dorado in West Africa explores the first modern gold rush of Ghana in all of its dimensions—land, labor, capital, traditional African mining, technology, transport, management, the clash of cultures, and colonial rule.
Thomas F. McDow synthesizes Indian Ocean, Middle Eastern, and East African studies to explain how in the nineteenth century, credit, mobility, and kinship knit together a vast interconnected Indian Ocean region. McDow’s new historical analysis of the Indian Ocean reveals roles of previously invisible people.
Grounded in literary studies and spanning the Americas, India, England, and Scotland, this book explores the relationship between economic concepts and culture in the period, focusing on how economic tropes were abstracted into other discourses in fields as diverse as evolutionary science, business, or literary narrative.
Sign up to be notified when new African Studies titles come out.
We will only use your email address to notify you of new titles in the subject area(s) you follow. We will never share your information with third parties.