“Rarely does a book come along that opens up an entirely new world in cinema studies. This sophisticated volume, a groundbreaking book for a number of reasons, does just that…. Summing Up: Highly recommended.”
“An extremely important contribution to the field of African media studies. Garritano’s work is not only the first monograph to focus on Ghanaian video movies, it also adds to ongoing conversations about postcolonial visual cultures, globalization, consumerism, and African gender dynamics…. Garritano has written what might easily be the first feminist monograph on popular African screen media.”
“A satisfying and authoritative account…. Garritano situates Ghana’s video industries within complex global flows of capital, neo- liberal economies, and their effects on desire and subjectivity…. The book’s scope and conceptual framing will be familiar and useful to readers in other areas of film and media studies.”
“In this impressive work, it is clear that the close analyses of the various visual texts and their respective subject matter are informed by both solid ethnographic fieldwork insights and the supple application of theoretical perspectives from film and literary studies…. When Ghanaian popular culture studies does become an established subfield in African studies, this book should definitely be required reading.”
African Video Movies and Global Desires is the first full-length scholarly study of Ghana’s commercial video industry, an industry that has produced thousands of movies over the last twenty years and has grown into an influential source of cultural production. Produced and consumed under circumstances of dire shortage and scarcity, African video movies narrate the desires and anxieties created by Africa’s incorporation into the global cultural economy.
Drawing on archival and ethnographic research conducted in Ghana over a ten-year period, as well as close readings of a number of individual movies, this book brings the insights of historical context as well as literary and film analysis to bear on a range of movies and the industry as a whole. Garritano makes a significant contribution to the examination of gender norms and the ideologies these movies produce.
African Video Movies and Global Desires is a historically and theoretically informed cultural history of an African visual genre that will only continue to grow in size and influence.
Carmela Garritano is an associate professor of Africana Studies and Film Studies at Texas A&M University. Her research has been supported by grants from Fulbright IIE and the West African Research Association. More info →
Table of Contents and IntroductionDownload
Save 20% ($23.16)
US and Canada only
Availability and price vary according to vendor.
Permission to reprint
Permission to photocopy or include in a course pack via Copyright Clearance Center
Hollywood’s Africa after 1994 investigates Hollywood’s colonial film legacy in the postapartheid era, and contemplates what has changed in the West’s representations of Africa.
By emphasizing the centrality of human relationships to Ghana’s economic past, Murillo introduces a radical rethinking of consumption studies from an Africa-centered perspective. The result is a keen look at colonial capitalism in all of its intricacies, legacies, and contradictions, including its entanglement with gender and race.
Reel Pleasures brings the world of African moviehouses and the publics they engendered to life, revealing how local fans creatively reworked global media—from Indian melodrama to Italian westerns, kung fu, and blaxploitation films—to speak to local dreams and desires.
Sign up to be notified when new African Studies titles come out.
We will only use your email address to notify you of new titles in the subject area(s) you follow. We will never share your information with third parties.