Rick Burton is the David B. Falk Endowed Professor of Sport Management at Syracuse University. He served as the chief marketing officer for the U.S. Olympic Committee for the Beijing 2008 Summer Olympics. He was previously commissioner of the Australian National Basketball League. He also operates the Burton Marketing Group, which has worked with the NFL, NHL, NBL, and others.
The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.In