Jake Hirshman currently works at the PGA Tour in tournament business and sponsor relations for the Korn Ferry Tour. Previously he worked for Learfield-IMG College, MLB, the Rose Bowl, the Ontario Reign, and the Inland Empire 66ers. In addition to hosting the Life in the Front Office podcast, he is coauthor of the forthcoming book LOL, Loss of Logo. Hirshman is a cofounder and partner of Competitive Advantage Consulting and Sports Business Case Reviews. Additionally, he is an adjunct professor at the University of Florida and Seattle University.
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More than 99 percent of student-athletes will go pro in something other than sports. This book is for those college athletes, their advisors, and their families. It provides advice and insights for the typical student-athlete on how to navigate the college experience and name, image, and licensing rights and to prepare for life after graduation.
The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.