Cynthia Lee Henthorn

Cynthia Lee Henthorn has taught design history, with an emphasis on advertising and marketing trends, at art and design colleges in New York City. In her current role as a developmental editor of online courseware, she creates interactive, Web-based textbooks and assessment tools for the higher education market.

Listed in: History · American History

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From Submarines to Suburbs · Selling a Better America, 1939–1959
By Cynthia Lee Henthorn

During World War II, U.S. businesses devised marketing strategies that encouraged consumers to believe their country’s wartime experience would launch a better America. Advertisements and promotional articles celebrated the immense industrial output that corporations achieved during the war.

“Cynthia Henthorn presents the most thorough and systematic examination of wartime commercial advertising that I have encountered to date, and she does so with careful attention to issues of gender, race, and class.”

Katherine Jellison, author of Entitled to Power: Farm Women and Technology, 1913–1963